The benefits for the business owner are HUGE. First, when someone sees your link, you know that they are willing to buy IN YOUR AREA. That is some very targeted traffic being sent to your website. Second, YOU control your account.* Things like deciding what pages YOU would like us to index, how many pages YOU would like in the search index, how many times a year YOU would like your stored pages freshened, YOU may order an on demand refresh of your website, YOU control what categories you are in.... do YOU get the point....

YOU ARE IN CHARGE - HOW HUGE IS THAT

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*Paid membership only