The full member icon in the search results is highlighted on the graphic below. This icon is provided to show the internet user which businesses have preferred search result positioning. Preferred search positioning comes with every enhanced membership package and gives the member a 5% relevancy bonus. This percentage HELPS but does not guarantee good search result positioning. During my testing, there were many, many times that the number one position was not occupied by a enhanced membership. I feel that this approach balances the need for organic (untampered or uncommercial) results and the economic needs of operating our business.