A website can be a very important part of your marketing plan. When you are designing your site, keep in mind some of these details.

First Impressions...
Your website in many cases is your first impression with your customer. Try to make sure that it feels the same as the rest of your business. Colour schemes, font size and styles and company logos are all important. Remember that your website should be the best salesman you have. After all, it is on the job 24/7.

Consistency...
Text styles, colours and size should stay uniform throughout your site.

Home Page and Site Design...
Think about keeping your home page as simple as possible. The nature of the internet is to link to other pages. The best idea is to create a separate page for each area of your business. Your goal on the home page and most other pages as well is to make sure the customer does not have to scroll (move the page up) to see all of the information on the page.

Search Engines...
You may leave out the hidden keywords, description and page title from your pages but it will hurt your result position in not only the Acorg Inc search engines but most other commercial search engines as well. Acorg is currently developing an online "search engine submission" module to assist you in getting listed elsewhere as well. Submit your site to other search engines but make sure not to over-submit or they might ban you from their listings. Search Engine Optimization is a good idea if you are serious about getting the most from your website. My best advice is to do a little research. This topic is well discussed and there are many mailing lists and newsgroups you can join to get some veteran advice.

Keeping it Updated...
Make sure that your information is up to date. Customers will see that you are interested in your website and in them.

Use it in your marketing...
Put your website address everywhere you would put your phone number. You can't say or show everything your business does in a traditional media ad but you can with your website.

Email your customers...
Don't forget that you likely know some things that your customer would like to know. Mailing lists can keep your customers informed of new products or services. Opt-In email programs like newsletters are very successful and almost free